Susan Ripley
Product Design Leader

Embracing the small, magical moments in everyday work fosters creativity, collaboration, and meaningful innovation.

UX artifacts are tools that facilitate team communication and alignment, ensuring that design decisions are centered around the user's needs

Empathy-driven design is the foundation of user-centered innovation, fostering impactful solutions and meaningful experiences.

Integrating feedback into AI design is crucial for continuous improvement

The Sanderson Sisters take on UX design process in a whimsical style

Balancing consistency and cohesion means creating a predictable user experience while allowing for purposeful design variations.

Continuous data in product design enables informed decisions and validates that design solutions effectively address user needs.

Balancing linear and systems thinking in UX design ensures both immediate fixes and sustainable improvements.

Human-centered design (HCD) focuses on creating meaningful and impactful solutions by prioritizing empathy, collaboration, and an iterative

Personas are like any tool—you get out what you put in. I've seen them work well and not-so-well in different organizations, and it's all...

As I reflect on the transformative year that was 2023, I've decided to embark on a personal adventure—sharing my insights and experiences...